Everyone who works in the field of marketing and owners of companies . We offer you this program “ EVERYTHING IS MARKETING AND MARKETING IS EVERYTHING ’
Last Updated 22/03/2021 16:14
Live Course
Emphasis is on how to create customer value & gain customer loyalty.
Learn marketing rrole&planning, consumer behavior, promotions & execution of the marketing mix , design a questionnaire learn how to apply concepts & perspectives to current marketing problems & opportunities through case studies analysis & class discussions.
– Introduction to marketing
– Development of the business Vision & Mission
– List the stages in the Consumer buying process
– Distinguish between different variations of purchase behavior
– Low involvement product Vs High involvement products
– Identify psychological influence on buying behavior
– Market situation analysis includes:
– Define target market & Segmentation
– Discuss the importance of Segmentation
– List the steps used to segment the markets
– Product positioning
– Organization analysis: Value chain
– Define Key Competitors
– Competitors analysis: SWOT analysis
– Discuss the impact of competitive actions on marketing
– Discuss relationship marketing & customer added value
– Define the stages of the product life cycle
– Apply Marketing strategies to each stage of the cycle
– Design the marketing program ( marketing mix 4cs )
– What is Branding?
– Describe the elements of branding
– list the stages of introduction of new products
– List the elements that makeup price
– The Break-Even point
– Identify different pricing strategies
– Describe price adjustments
– Channels of distribution
– Communication Vehicles ( Sales promotion , Personal selling , Advertising , Public Relation , Events , sponsorship , Direct Marketing , Social Media )
– Sales call plan
– Sales call process
– Negotiation techniques & handling objections
After completion of the course the participants will be able to :
– Be familiar with role of marketing
– How to develop business vision & mission
– The Consumer behavior & how do they evaluate products or service
– The psychology behind the buying behavior
– How to segment the market & Identify the Target markets
– How to analyze competitors based on SWOT analysis.
– Identify the marketing mix ( 4cs)
– Study the product life cycle
– How to Branding the product
– Pricing strategies impact on the buying decision
– Describe the channels of distribution
– Identify the types of communication vehicles
– studying different negotiation techniques.
The difference between the system and the random lies in Business AdministrationABDELRAHMAN OMAR ❞