Corporate training program

Sales & Call Techniques Program for Companies

Selling Skills and Call Techniques for Sales Teams

  • 20–40 training hours
  • TNA needs analysis before the start
  • 30/60/90 days of follow-up after the program

Overview

An applied corporate training program that raises your sales team's effectiveness in phone selling and call handling, from the first seconds of the call to closing the deal and following up with the customer. It starts with a Training Needs Analysis (TNA) to identify the real gaps in your team's performance, relies on hands-on practice and call scripts customized to your company, and ends with an evaluation and tracking of sales results after the program.

Who Is This Program For?

  • Inside sales and telesales teams
  • Sales reps who rely on calls to set appointments and follow up
  • Customer service staff who receive purchase inquiries
  • Sales managers and team leaders who want to raise conversion rates
  • Companies that have customer lists but don't convert them into sales well enough

Program Benefits

  1. An accurate diagnosis of current team performance instead of random training
  2. Opening a call strongly and capturing the customer's attention in the first seconds
  3. Discovering customer needs through the right questions and active listening
  4. Handling objections and phone rejection with confidence
  5. Closing deals, booking appointments, and following up with hesitant customers
  6. Ready, consistent call scripts for each product and situation
  7. Higher conversion rates and team sales, with clear measurement of results after the program

How the Program Works

  1. Before the Program

    Training Needs Analysis (TNA)

    • Analyzing the current sales situation and company goals
    • Listening to a sample of the team's calls and identifying skill and behavior gaps
    • Measuring current numbers: call volume, answer rate, conversion rate, average deal value
    • Defining KPIs and setting the right number of training hours
  2. During the Program

    Modules and Practice

    • Selling fundamentals, the seller's personality, and a success mindset
    • Call preparation and organizing the call list
    • Opening the call and capturing attention in the first 30 seconds
    • Needs discovery: questions and active listening
    • Presenting the offer and linking the product to the customer's problem
    • Handling objections and the rejection rule
    • Closing, booking the appointment, and agreeing on the next step
    • Tone of voice, language, and time management on the call
    • Follow-up calls and re-engaging hesitant customers
    • Building a call script for each company, role-playing, and analyzing real calls with instant feedback
  3. After the Program

    Evaluation and Results

    • Program evaluation: trainee satisfaction, learning, application, results
    • Follow-up on team performance at intervals (30 / 60 / 90 days)
    • Measuring sales improvement against the KPIs defined in the TNA phase
    • Final report with results and recommendations

Duration and Delivery

Training length is set by team size, level, and the TNA results, ranging from 20 to 40 training hours. Hours can be spread over consecutive days or over weeks to fit your company's schedule.

  • Core version 20 hours

    For small or beginner teams; covers selling and call fundamentals and scripts with intensive practice

  • Advanced version Up to 40 hours

    For larger or more experienced teams; adds analysis of real calls, more role-playing, individual coaching, and deeper follow-up

Small groups work best for practice and feedback

Results We Measure After the Program

  1. Daily call volume and answer rate
  2. Conversion rate from call to appointment or deal
  3. Average deal value
  4. Total team sales compared with before the program

What You Leave With

  • Ready-made call scripts for your products
  • A call evaluation form for the sales manager
  • A follow-up template and performance KPIs
  • The TNA report and a final report on sales improvement results

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Corporate training program Sales & Call Techniques Program for Companies

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