Brand Making Program | Abdelrahman Omar

What's Included

1 Lectures
Access on tablet and phone
Certificate of completion
Live Course and Recorder

$ 999.00 ~~$ 1,500.00~~ 33.40% Off

Course Curriculum

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1 Lectures

00:00

Chapter 1 1 Lectures

What is the brand

Description

Branding & Brand Positioning

What is a Brand?
Brand Elements
Brand Element Choice Criteria –
How to choose good elements?
Brand Naming
The Role of Brands
Advantages of Strong Brands
What is Brand Equity ?
Measuring Brand Equity
Managing Brand Equity
Brand Portfolios
Brand Roles in a Brand Portfolio
Strategic Brand Management

What is Positioning?

Value Proposition
Points-of-parity (POPs)
Points-of-difference (PODs)
PODs Success Criteria
Consumer Desirability Criteria
Deliverability Criteria
Correlated Attributes and Benefits

Differentiation Strategies

Product Differentiation
Distribution Channel Differentiation
Personnel Differentiation

Image Differentiation
Product Life Cycles
Claims of Product Life Cycles
Strategies for Sustaining
Ways to Increase Sales Volume
Market Evolution

Instructor

(4.64)

7 Courses

345 Students

11 Reviews

Abdelrahman Omar

My field is business solutions and corporate and personal development, Management is not a luxury, but it is an essential component of managing the establishments, companies, individuals and countries. I working in business solutions It is as a service provider and exploring companies ’problems and working to find solutions for them. Business management in everything and in anything.

Student feedback

5.00

From 1 Reviews

100%

3 years ago

boulkrinat slimane

مراجعة

❝

The difference between the system and the random lies in Business Administration

ABDELRAHMAN OMAR ❞