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Corporate training program

Corporate Sales Course

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  • TNA needs analysis before the start
  • 6 training chapters
  • Scripts customized sales scripts for your company

What You'll Learn

  1. How mastering the art of sales can transform your career and your income
  2. Training Needs Analysis (TNA) of your sales team before the program starts, to identify skill and performance gaps
  3. The secrets of effective selling and closing deals professionally
  4. How to make customers seek out your product instead of chasing them
  5. How to identify the ideal customer and classify customer types
  6. How to turn a small customer into a gateway to wholesale and large contracts
  7. Why most sales fail and how to overcome the causes
  8. Handling customer objections and applying the rejection rule
  9. The difference between selling and marketing, plus modern and smart selling methods
  10. How to sell without human intervention (automation and digital selling)
  11. Hands-on practice based on your company's real products and situation
  12. Building customized sales scripts for each company (call opening, needs discovery, presentation, objection handling, closing)
  13. Evaluating the program at the end and following up on performance and results improvement after it finishes

How the Program Works

  1. Before the Program

    Training Needs Analysis (TNA)

    We analyze the team's current level and performance and identify the gaps (skills, behavior, product knowledge, sales figures). Based on this analysis, we tailor the program content to your company.

  2. During the Program

    Training and Practice

    Lectures, exercises, role-playing, and hands-on practice using the company's products and customers.

  3. After the Program

    Evaluation and Follow-up

    We evaluate the trainees' level and the program's results, then follow up on performance for a period after the program ends to measure improvement and correct course.

Course Curriculum

Phase 1 Training Needs Analysis (TNA)
  • Analyzing the company's situation and sales goals
  • Analyzing team performance and identifying skill gaps
  • Defining the KPIs the program will be measured against
Chapter 1 The Seller, Personality and Behavior
  • Who is the seller: personality and behavior
  • Proof that selling is a fundamental part of life
  • Consistency
  • The rejection rule
  • Belief
  • The difference between sales and marketing
  • Selling skills and techniques
  • What am I selling?
Chapter 2 Offers and Sales Strategies
  • The offer mix
  • The objectives of offers
  • Why personal selling
  • Sales strategies
  • Push and pull strategies
Chapter 3 Effective Selling Procedures
  • Effective selling procedures (1)
  • Effective selling procedures (2)
Chapter 4 The Customer
  • Basic sales concepts
  • Who is the customer
  • Facts about customers
  • Types of customers
  • Why sales fail
  • Basic principles of dealing with customers
  • The basic system of belief
Chapter 5 Hands-on Practice and Sales Scripts New
  • Applied workshop on your company's products and services
  • Building a sales script for each company: opening, needs discovery, presentation, objection handling, closing
  • Role-playing and simulation of real sales situations with instant feedback
Chapter 6 Evaluation and Post-Program Follow-up New
  • Program evaluation (trainee satisfaction, learning, application, results)
  • Follow-up plan and performance improvement after the program ends
  • Measuring results against the KPIs defined in the TNA phase
  • Final report with recommendations

Request a proposal for your team

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Corporate training program Corporate Sales Course

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  • Sales & Call Techniques Program for Companies

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